Same ad budget. 34% more online sales.
A pressure-washing supplier had most of its catalog missing from its website. We fixed the products, the store and the ad plan.
American Pressure Systems sells pressure washers, parts and sealers to contractors, from its shop in Fort Pierce and online across the country. The shop had the parts. The website just wasn’t showing them.
Most of the catalog wasn’t online
The shop keeps about 5,000 items in its books. The old website showed about 600 of them. If a contractor searched for a part the shop had in stock, there was a good chance the website didn’t have a page for it.
The pages that did exist had thin photos and short descriptions, so Google had little to show when someone searched.
Four things we changed
We didn’t start by spending more. We started by making what they already sell easy to find:
- Better photos on every product we touched
- Clear descriptions, written the way contractors search
- An ad plan built around what people actually buy, with the same budget
- A new store: 4,813 products moved over, with checkout, tax and freight quotes built in
Nothing got lost in the move
Moving a store is where websites usually lose customers: old links break and Google forgets the pages. We checked every one.
old web addresses still land on the right page.
products moved to the new store with zero lost images.
What changed
Online sales are up 34% compared to the same time last year, and the ad budget didn’t go up. The new store went live in September 2026, so its own numbers are still coming in.
| What | Before | Now |
|---|---|---|
| Items online | About 600 of 5,000 | 4,813 in the new store |
| Photos and words | Thin | Full photos and written descriptions |
| Old links | — | 429 of 430 still work · counted |
| Ad budget | Same | Same |
| Online sales | Last year | Up 34% · measured |
What this means for your business
If a customer can’t find it on your website, they buy it somewhere else. Before you spend more on ads, make sure what you already sell is easy to find.
Where is your site losing people?
The score takes about a minute and only needs your business name.
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